Executive Summary

Celebrating its 30th anniversary, the Ronald McDonald House aimed to sell all tickets for their annual Wings and Wheels Gala to raise funds for families in need. Through a successful targeted email campaign, they achieved 100% ticket sales, surpassing the previous year when the event did not sell out.

Introduction

The Ronald McDonald House hosts an annual gala to support families whose children are receiving medical care, providing them with a "home away from home." They sought assistance in reaching high-income individuals interested in attending the event and contributing to their cause.

Solution

We implemented a targeted digital marketing strategy:

• Email Campaigns: Crafted compelling emails showcasing the impact of donations and highlighting the 30-year milestone. Emphasized that attending the gala would support families while offering a unique experience featuring luxury cars, aircraft displays, gourmet bites, and cocktails.
• Effective Calls to Action: Included clear CTAs like "Purchase Your Gala Tickets Here!" and "Make an Impact. Donate Today" to encourage immediate action.

Results

• High Engagement: One out of four emails was opened and viewed.
• Sold-Out Event: Increased interest led to a complete sell-out of gala tickets, an improvement over the previous year.
• Client Satisfaction: The client was extremely pleased with the outcome.

Conclusion

By targeting individuals capable of significant contributions and highlighting both the charitable impact and the exclusive event experience, the campaign successfully increased attendance and donations. This demonstrates the power of targeted digital marketing in achieving fundraising goals.