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SOCIAL MEDIA MARKETING

Increase brand awareness and drive website traffic while customers are online.

CONNECT WITH YOUR AUDIENCE ONLINE

Social media advertising is a form of digital marketing where businesses use paid ads on social media platforms to reach a targeted audience. With its visual and interactive formats, such as image ads, video ads and sponsored content, it provides a dynamic way to engage users and promote products or services.

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Meta

Objective: Traffic, reach, video views

Meta advertising on includes its two most popular platforms, Facebook and Instagram. These ads appear while users are actively engaging with the social platform on a computer, mobile device, or tablet.

Why use it?

Facebook ads reach two-thirds of all Americans over age 13, and Facebook and Instagram have some of the highest click-through and conversion rates of all the social media platforms.

Targeting examples

  • Geography
  • Demographics
  • Interests
  • Site and/or Facebook page retargeting
  • Custom audiences
a black rectangular device with a blue screen

LinkedIn

Objective: Awareness, consideration, conversion

LinkedIn is the world's largest professional network, with more than 750 million members worldwide.

Why use it?

LinkedIn advertising is effective in building brand awareness, generating leads, driving website traffic and inspiring audiences to take action. LinkedIn content serves on desktop, mobile and tablet devices and offers expanded targeting capabilities.

Targeting examples

  • Image, text, video, and dynamic ad formats
  • Target by company size, industry, revenue
  • Target by demographic, education, job experience, role, interests and traits
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Snapchat & TikTok

Objective: Awareness, consideration, conversion

Snapchat is a mobile app that allows users to share pictures or videos with their contacts.

TikTok is a mobile-based app where users share and watch short-form videos.

Why use it?

Snapchat and TikTok reach a highly engaged younger audience: more than 90% of Millennials and Gen Z use these apps. Advertisers use Snapchat and TikTok to promote their brands or build a following around their brand personality.

Targeting examples

  • Single image ad, video ad, story ad, collection ad, commercial ad
  • Target by demographic, interests, behaviors, geography, device type and more