Streaming audio ads target specific demographics and locations within premium audio content. These ads are integrated seamlessly into the listening experience, often appearing between songs or podcasts. This form of advertising is increasingly popular due to the growth of audio content consumption and its ability to reach audiences across multiple devices.
STREAMING AUDIO
Share your story and gain new business with attention-grabbing audio ads.
YOUR AUDIENCE IS LISTENING CLOSELY
Streaming Audio
Objective: Awareness, consideration
Streaming audio advertising is 15- or 30-second ads that play between songs on digital music and podcast platforms.
Why use it?
According to Pew Research, 70% of Americans over 12 listen to some form of streaming audio and 42% of Americans listen to podcasts monthly. Premium, brand-safe inventory helps advertisers amplify campaign returns.
Targeting examples
- Geography
Zip codes, cities, counties, regions - Demographics
Gender, age, parent status, annual household income, education