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TARGETED DISPLAY

Compelling visuals with strategic placements draw users to your business.

FIND YOUR AUDIENCE WHERE THEY ARE

Display ads target specific audiences on desktops, mobile websites and apps.

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Targeted Display

Objective: Awareness, consideration

Display ads are relevant banner ads that are placed on both websites and aps. These ads are highly targeted, reaching specific locations, demographics and groups with certain online habits.

Why use it?

Display excels at consistently reaching a core audience of the most qualified customers. By creating a full suite of ad sizes, advertisers can reach users on any type of device.

Targeting examples

  • Geography
    Zip codes, cities, counties, regions
  • Demographics
    Gender, age, parent status, annual household income, education, homeowner status
  • Audience interests
  • Click retargeting and site retargeting
  • Serves to mobile devices, computers and tablets
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Geofencing

Objective: Consideration, conversion

Geofencing is location-based advertising served to audience members while they're using apps and websites with location services enabled. Geofencing uses serves ads to users when they enter the virtual fence(s) set up for the campaign.

Why use it?

Geofencing is valuable when advertisers know where their customer base gathers. Geofencing helps advertisers reach customers who are in a position to make an immediate purchase. Because it's targeted, it can be up to 20X more effective than regular display ads.

Targeting examples

  • Ads target specific locations (fences) based on GPS coordinates
  • Radius and Polygon fences are available
  • Conquesting and Conversion zones
  • Click-retargeting, Site-retargeting and Location-based retargeting
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Social Display

Objective: Awareness, consideration

Social display ads mirror the look-and-feel of social media posts but, like display ads, appear on standard websites. These ads can be generated from pre-existing social posts or created from scratch.

Why use it?

Social display offers a cost-effective way to capitalize on high converting social-inspired ads that can lead to higher engagement rates.

Targeting examples

  • Geography (zip codes, cities, counties, regions)
  • Demographics (gender, age, parent status, annual household income, education, homeowner status)
  • Audience interests
  • Serves to mobile devices, computers and tablets
  • Social display ads can be used in display, geofencing, video and video geofencing campaigns