Email marketing is a digital marketing strategy that involves sending targeted messages or promotional content directly to a list of subscribers via email. It is used to nurture relationships with customers, promote products or services and drive engagement/sales. Email marketing is highly customizable, allowing you to segment your audience and tailor messages to specific groups.
EMAIL MARKETING
Directly communicate with customers in a cost-effective way.
REACH POTENTIAL CUSTOMERS IN THEIR INBOX
Email Marketing
Objective: Awareness, consideration, conversion
Email marketing helps advertisers broaden their target audience by sending customized messages directly to people's inboxes.
Why use it?
Email marketing is a trusted, personalized and cost-effective way for advertisers to expand their reach.
Targeting examples
- Geography and demographics
- 700+ interests and intents
- Option to personalize by name