VIDEO ADVERTISING
Captivating visuals and engaging storytelling draw users to your business.
CAPTIVATE YOUR AUDIENCE WITH VIDEO
Video ads target specific demographics and locations within premium video content.
Pre-roll Video
Objective: Awareness, consideration
A video ad is a 15- or 30-second commercial that plays before, during and after premium video content.
Like display ads, video ads are highly targeted, reaching specific locations, demographics and groups with certain online habits.
Why use it?
Video benefits advertisers who want to reach their customers in a more engaging manner. Two-thirds of consumers say they'd rather watch a video about a product or service than read about it.
Targeting examples
- Geography
Zip codes, cities, counties, regions - Demographics
Gender, age, parent status, annual household income, education - Audience interests
- Serves to mobile devices, computers and tablets
- Site retargeting and click retargeting
Video Geofencing
Objective: Consideration, conversion
Video geofencing is location-based advertising served to audiences while they're using apps and websites on mobile devices and tablets with location services enabled. Video geofencing serves ads to users when they enter the virtual fence(s) set up for the campaign.
Why use it?
Just like geofencing, video geofencing is very useful for advertisers when they know where their customer base gathers. Video geofencing helps advertisers reach customers in a position to make an immediate purchase.
Targeting options
- Ads serve to mobile devices with location services enabled
- Ads target specific locations (fences) where users are online and physically located
- Location-based retargeting can be added to geofencing campaigns, which prompts additional ads to follow users online for up to 30 days after they enter the virtual fence