STREAMING TV
Watch your business expand when you advertise on connected TV devices.
78%
Over 78% of U.S. households are reachable via CTV ads.
73%
Around 73% of CTV viewers prefer to watch free, ad-supported content.
66%
Over two-thirds of all CTV ad views occur on Roku and Fire TV devices.
Source: Statista
THE STREAMING TV ADVANTAGE
With its ability to reach a highly targeted audience, track and measure the effectiveness of campaigns, and offer cost-effective advertising options, it's clear that streaming TV is the future of advertising.
One of the biggest advantages of streaming TV as a marketing tool is the ability to reach a highly targeted audience. Unlike traditional TV advertising, which can be costly and reach a broad audience, streaming TV allows for more precise targeting based on factors such as age, location, and interests.
EXPAND YOUR REACH WITH STREAMING TV
Streaming TV refers to the delivery of television content over the internet. It allows users to watch TV shows, movies and other video content on-demand. Streaming TV advertising allows businesses to place commercials in the breaks of streaming TV content.
Over-the-top (OTT)
Objective: Awareness, consideration
Over-the-top (OTT) ads are 15- or 30-second video commercials served to users on desktop and laptop computers, mobile devices, tablets and smart TVs. These ads play before, during and after premium video content, such as shows and movies, viewed over an internet connection.
Why use it?
OTT ads are an effective way to increase brand awareness and capture audience interest with a non-skippable format.
Targeting examples
- Geography (zip codes, state, DMA, U.S. territory)
- Demographics (gender, age, parenting, annual household income, education)
- Serves to connected TV devices, mobile devices, computers and tablets
Connected TV (CTV)
Objective: Awareness, consideration
Connected TV (CTV) is a form of OTT advertising served to internet-connected smart TVs or TVs connected to Roku, Fire Stick or similar devices. CTV ads appear on premium, professionally produced content. Ad-supported CTV content is watched by 80% of U.S. viewers.
Why use it?
CTV has a 95% completion rate and can drive increased brand recall. CTV offers a more targeted and measurable experience that's less expensive than linear TV advertising.
Targeting examples
- Geography (zip codes, state, DMA, U.S. territory)
- Demographics (gender, age, parenting, annual household income, education)
- Serves to connected TV devices