Search-optimized Site Drives Customer Inquiries & Conversions
Executive Summary
Crockett Septic, a trusted name in septic services in Wisconsin, wanted a website that clearly communicated what they do and made it easy for homeowners to reach out for help. After partnering with NRG Media for a new website optimized for search engines (SEO), the company saw immediate results with hundreds of customer contacts, higher search visibility, and measurable growth. Following their expansion through the purchase of another business, Crockett chose to return to NRG to build that new website, as well.
Challenge
Before the redesign, Crockett Septic's online presence didn't reflect their reliability or make it easy for homeowners to contact them. They needed a modern, mobile-friendly website that:
- Clearly outlined their septic services
- Featured essential business information front and center
- Made contacting them fast and frustration-free
The goal was simple: help homeowners find, understand, and contact Crockett Septic for service.
Solution
NRG Media developed a streamlined SEO-driven, single-page website designed for clarity and conversion. The site features:
- Clear service descriptions and calls-to-action
- Prominent contact options including a simple form and click-to-call buttons
- A mobile-responsive layout for seamless use on any device
- Strong SEO foundations with on-page and technical elements
Results (5 Months Post-Launch)
The new site quickly began driving measurable engagement and leads:
- 1,900 total visits, with over 60% engaged sessions — showing homeowners are actively exploring services.
- 59% of traffic from Google Search, proving the site is ranking well and being discovered organically.
- Nearly 200 click-to-call actions and 120 form submissions — hundreds of direct customer contacts since launch.
- Balanced desktop and mobile traffic, confirming the site performs equally well across devices.
- 100% on-page SEO score, setting a solid foundation for continued visibility and future growth.
Conclusion
The website not only improved online visibility, it became a powerful customer acquisition tool. Crockett Septic's ability to capture leads through both forms and calls has streamlined customer communication and helped them plan service requests more efficiently. Their strong results reinforced their trust in NRG Media, leading them to return for the development of their second business website.